Ellingsen – Aspire-Vöruvernd

Ellingsen · Case Study

Reduce Theft, Increase Profits

Reviewing security challenges and proving solutions to protect merchandise while preserving an open, customer-friendly shopping experience.

Aspire ehf

Retail security that improves
performance and protection

Aspire delivers proven retail security technology in Iceland — reducing theft, improving customer experience, and protecting long-term value.

Less theft

Better experience

Stronger ROI

InVue

Open, accessible protection for high-value retail products.

Cross Point

Reliable EAS detection with analytics for long-term loss reduction.

Ellingsen · Security Infrastructure Review

Current EAS Gates — Non-Functional & High Risk

Field testing confirms the existing gate system is not consistently detecting active security labels. This weakens deterrence, increases shrink exposure, and undermines exit control integrity.

Confirmed Operational Failure

Premium labels pass without alarm.
Inconsistent detection across full exit width.
System below intended performance specification.
No visibility into real-time functionality.
Exit vulnerability becomes predictable.

RESULT: ELEVATED SHRINK RISK & REDUCED DETERRENCE

Challenge

Recommended Upgrade — Nexus AM Smart Gates

Replacing the existing non-functional gates with Nexus AM Smart infrastructure immediately restores reliable detection and re-establishes credible exit control.

Operational & Strategic Benefits

Immediate restoration of reliable detection.
Reduced shrink exposure.
Consistent performance across full exit width.
Integrated visitor counting.
Remote diagnostics & performance monitoring.
Future-ready smart security infrastructure.

Solution

Ellingsen · Market Risk

Magnetic Tag Protection — Easily Defeated

Traditional magnetic tagging was designed for an earlier retail environment. Today, offenders frequently arrive prepared with tools that allow tags to be removed quietly inside the store—preventing EAS gates from ever activating.

Challenge

Why This Creates Exposure

Detaching tools are inexpensive and widely accessible.
Tags can be removed quietly before reaching the exit.
EAS gates never alarm once protection is removed in-store.
Theft becomes predictable and repeatable.
Staff tagging effort delivers little real protection.
Creates a false sense of visible security.

PROTECTION FAILURE OCCURS INSIDE THE STORE — NOT AT THE EXIT

Ellingsen · Asset Protection

Magnetic vulnerability & the OneKEY ecosystem

Magnetic-based security is an outdated solution that can be easily defeated inside the store. Once protection is removed, exit gates never alarm and theft remains invisible.

Observed risk

Concealed magnet · Fast removal

Challenge

In-store proof: protection removed before reaching the exit

Challenge

Outdated magnetic protection is easily defeated.
Theft occurs before the exit.
Retailers lose margin while customers face more restrictions.

High risk · increased theft · weaker deterrence

Solution

OneKEY ecosystem

The OneKEY ecosystem is a simple in-store protection system that cannot be defeated by magnets. It delivers increased protection, less theft, and higher profitability — while giving customers more efficient service and a more open, premium shopping experience.

Protection · Less theft · Increased profit

Solution

Store-wide ecosystem: one consistent protection standard

Solution

OneKEY Cable Lock 1.950 kr

Solution

OneKEY Anchor Cable Lock 7.950 kr

Stop magnet bypass. Reduce theft. Keep shopping open.

Ellingsen · High-Risk Merchandise

High-Value Apparel — Risk & Control

Premium jackets are vulnerable to rapid “grab & go” theft. The goal is less theft and higher profitability — while keeping the rack open, premium, and easy for genuine customers to shop.

Challenge

Open racks: rapid multi-item removal in seconds.

Solution

OneKEY Anchor Cable Lock — 7.950 kr
Prevents fast removal while keeping the rack open and premium.

Why this matters

High resale value: attractive to repeat theft.
Fast removal risk: multiple items can disappear in seconds.
Customer experience: customers must still browse, touch, and try on.
Profit protection: reduced shrink protects margin without restricting access.

The OneKEY Anchor Cable Lock reduces grab-and-go loss and supports more efficient service — delivering less theft and higher profitability.

Ellingsen · High-Risk Merchandise

Small high-value items — high theft risk

Small, high-value items are the easiest products to remove and conceal. When left too open, theft becomes fast and repeatable — forcing stores into restrictive protection that harms the customer experience and reduces sales.

Challenge

Fast concealment: items disappear in seconds with minimal visibility.

Solution

OneKEY Safer Boxes: controlled self-service in many sizes. From 2.550 kr

Solution

OneKEY Stop Locks: prevent fast grab-and-go removal. 950 kr

Why this improves results

Added customer value: products remain visible and easy to shop.
Reduced theft: removal is slowed or prevented.
Higher profits: better availability and lower shrink protect margin.
Improved experience: faster service with cleaner merchandising.

Open display with less theft and stronger profitability.

Ellingsen · High-Risk Merchandise

T1000 Time-Delay Dispensing — Self-Service Theft Control

The InVue T1000 reduces sweep theft by releasing one item at a time with a built-in time delay — maintaining open display while protecting margin.

Simple · Effective · Self-service

Solution

In-store deployment: replaces standard hooks with controlled dispensing

Solution

Customer-friendly: self-serve access with anti-sweep control

Solution

How it works: quick overview of controlled dispensing

Operational impact

Prevents rapid multi-item theft.
Keeps products openly accessible.
Improves merchandising consistency.
Protects margin without restricting customers.

Reduces sweep theft while preserving a premium self-service experience.

Ellingsen · Store Operations

Fitting Room Security — Risk & Solution

A closed fitting room breaks the customer journey and reduces sales. DETECT-IT restores control by stopping tag removal inside the fitting room.

Challenge

Closed fitting room: theft risk removes a key selling space

Solution

DETECT-IT: visible deterrence + tamper prevention 24.980 kr (incl. installation)

What it solves

Reduces in-room theft before items reach the exit.
Reopens the fitting room for a complete customer journey.
Improves conversion as customers can try-on with confidence.
Less staff interruption and fewer exceptions.

Reopen selling space. Reduce theft. Increase sales.

Aspire Advisory

Smarter Security. Better Investment.

Aspire helps retailers design security strategies that are proportionate, targeted, and cost-effective. Rather than adding more hardware, we focus on ensuring protection is aligned with real risk — so investment is made where it delivers measurable value.

By reviewing product mix, theft patterns, and in-store processes, Aspire identifies opportunities to reduce unnecessary spend, reallocate budget to high-risk categories, and improve both operational efficiency and customer experience.

➜ Security investment aligned to actual loss risk
➜ Reduced spend on low-value / low-risk items
➜ Optimised use of locks, tags, and fixtures
➜ Clear roadmap for smarter future investment

Spend less where risk is low.
Spend wisely where it matters.

Reduce Theft, Increase Profits